Building a business brand is beyond building on a creative and well-targeted audience. Every brand developer must have one core idea at the center of their brand. No matter how skillful you are at marketing your brand, without an essential brand proposition, there will be a little multiplier effect in your business.
Just as it is said in the business-to-client relationship that “customer is king”, in brand development, “content is key”!
You will struggle as a business if you leverage only advertisement in delivering value when your business proposition is not clear. Whereas, creating a strong value proposition alone can help your business skyrocket.
A study on this showed that proposition alone raised a company’s brand value to about 76% over 10 years. Take a look at exemplary companies with good brand propositions such as Uber who says “one tap and a car comes directly to you” or the Data Girl Technologies who believes in “bridging the digital gender divide gap in Cameroon and Central Africa by empowering girls/women with digital skills for financial independence.
A beautiful brand attracts people to your business but when people are unable to find a reason to stay, they leave. Rather than try to make a market impression at the start of your brand development, focus on building your core idea! This alone will set you apart and keep clients clinched to you for centuries to come!
A happy new week to our Datagirl family!
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