Digitalization is a global tool that is being exploited by many high-revenue-seeking brands in the digital world of today. It is a word that has evolved in tandem with technology moving from a numeric value only in the 17th century to a monetary value in the 20th and 21st centuries.

While other words such as “digitization” and “digital transformation” come in place as similar terms, digitalization is a whole concept on its own playing its own unique role.

Gartner, Inc, provides a very lucid definition of the term digitalization. Digitalization according to Gartner is the use of digital technologies to change a business model and provide new revenue and value-producing opportunities. It is the process of moving to a digital business.

This definition focuses our attention on the very essence of digital technology. Which is about making the most of digital tools for businesses, products, and brand development.

Technology is here to make life way easy for you. If you have technology especially digital technology at your disposal, then you ought to be a better place than you were yesterday.

Come to think of it, of what use is your mobile phone, computer, social media, multimedia, websites, and all, if your revenue is not being affected?

Dear Cameroonian lady in the digital era, digitalization is beyond the ability to manipulate the latest phones, being able to edit Snapchat videos to give yourself the perfect look, which is a great skill to say, it is more about being able to use these digital technologies to bring about some value-producing opportunities.

If you can play with videos, pictures and do breath-taking TikTok skits, then all you need to be fully digitalized is merely a redirection of your skills to playing with fonts on a website and earn some really good cash! has been lifting ladies for a while now in this space, empowering them with digital skills and helping them monetize these skills.